Market Analyst Job in Mombasa

Job Title: Market Analyst

Location: Mombasa

Company Profile

One of the largest manufacturers of high quality edible vegetable oils & fats, margarine, and laundry & toilet soaps in the East and Central African region.

Main Purpose of the job
• Analyze sales movement real time & flag areas contributing to variance
• Research market conditions in local, regional, or national areas to determine potential sales
• Gather information on competitors, prices, sales, and methods of marketing and distribution.
• Manage periodic structured market surveys to procure timely feedback on service deliveries & products
• Use survey results to create a marketing campaign based on preferences and buying habits.

Main Responsibilities
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting the products
• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Measure and assess customer and employee satisfaction.
• Forecast and track marketing and sales trends, analyzing collected data.
• Seek and provide information to help determine their position in the marketplace.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of products or services.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Monitor industry statistics and follow trends in trade literature.Devise and evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data.
• Develop and implement procedures for identifying advertising needs.Direct trained survey interviewers

Knowledge and Experience Required
• A Bachelors and 2-3 yrs experience
• Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordination of people and resources.
• Articulate, Detail oriented, goal oriented, exceptional organization skills
• Should be able to work closely with Senior management to infer & interpret findings

To apply for this position send your CV to mycv@myjobseye.com quoting the position in the subject line.

Kindly also mention your current/ last salary and benefits.

Only shortlisted candidates will be contacted